Google Analytics | Quicklytics | An Online Solution

For Real-Time Reporting

Quicklytics is a solution for marketers and business owners to simply review their basic and complex Google Analytics anytime, anywhere in real time. The name says it all. This Google Technology Partner allows users to acquire real-time reporting for a monthly fee. Users can receive instant messaging to review, assess, and manage campaigns. Reporting is limited to only IOS users. They are able to quickly view objective custom reports, performance updates, page views, bounce rates and so much more. Since launching in 2011, Quicklytics is now considered one of the best website traffic tools for Google Analytics users (Hodgkins, 2014).

Quicklytics, a website traffic tracker, monitors multiple websites and Google Analytics (GA) accounts simultaneously allowing administers to gain constant access from their responsive devices. Quicklytics’ customized dashboard can also deliver charts and graphs that include but are not limited to; visitors, sources, content, goals, and E-commerce. This analytic tool provides numerous features for the sharp marketer on the go.  Marketers and business owners are able to apply filter values and integrate combinations of data cohorts to assess and analyze. This monitoring could successfully deliver goals and objectives while avoiding pitfalls and errors. One feature this GA app supporter delivers is real-time reporting. This real-time tracker can deliver visitor results, manage and store incoming revenue for e-commerce businesses. Metrics can also be displayed according to the week, month or by a custom range to analyze and support decisions for upcoming advertising campaigns.

By integrating this GA’s supporting tool, real-time reports can;
• monitor whether new and changed content on your site is being viewed
• understand usage of your mobile app through event tracking
• see whether a one-day promotion is driving traffic to your site or app, and which pages these users are viewing
• monitor the immediate effects on traffic from a blog/social network post or tweet
• verify that the tracking code is working on your site or app
• monitor goal completions as you test changes to your site

Google Analytics (GA) also provides a feature to retrieve real-time reporting. A user qualifies for the Real-Time reports section if he or she has triggered an event or page view within the past 5 minutes. Conversely, in standard reports, a session is defined by a 30-minute window (Kissmetrics, 2018). Google Analytics, the most widely used web analytics service, allows marketers and business owners to access, track, analyze, and determine marketing efforts and test technical changes from multiple sources. GA can generate real-time reports that are not limited to; page views, screen views, events, and e-commerce transactions. However, the average data processing time to store these reports in your accounts is 24 – 48 hours. To solve this problem with data processing time, Google Analytics offers many support platforms to better service the visualization of data and access capabilities through their Technology Partner Resource Page. This resource solves this data process time lapse problem by integration of both platforms.

Google Analytics is a comprehensive tracker that delivers results across multiple online sites, apps, and offline channels for businesses to better understand and service their customers. The analytic service platform allows users to better gauge on goals such as that are not limited to; user experiences, conversions, website content, ROI, and SEO. And GA is accessible to both IOS and Android devices. Not like Quicklytics, this online Google affiliate is only accessible to IOS users. The best part about Google Analytics is it’s free for the standard version and delivers comprehensible reports, graphs, and charts identifying segmentations, behavioral and acquisition analysis.

According to Google Analytics Policy Terms; users are also allowed complimentary services for up to 10 million Hits per month per account. Google may change its fees and payment policies for the Service from time to time including the addition of costs for geographic data, the importing of cost data from search engines, or other fees charged to Google or its wholly-owned subsidiaries by third-party vendors for the inclusion of data in the Service reports (Google Analytics, 2018). Now let’s say that a business goes over the standard allotment of hits per month, GA will not guarantee that additional hits will be retrieved, processed or stored in your account. If the user reaches the allotted monthly hits, Google will try to alert the user and access to such reports may be denied. There is no guarantee that you will receive such notification. However, business owners and marketers have the opportunity to purchase Google Analytics 360 to support higher hit volumes. Google Analytics does offer real-time reporting without using one of their technology partners. More information on how to retrieve real-time reporting for your campaigns can be found here.

Quicklytics provides limited access to data for a fee. However, they will rapidly provide detailed information on such primary reports from multiple websites and apps revealing how site(s) are performing currently and historically. The IOS app lets users check GA accounts to better understand your audience and delivers hourly charts which makes it very easy to compare daily progress reports to previous weeks or months. 

Quicklytics also works in real time, to help you find out how many users are visiting your site or using your app as of right now (Anand, R. 2017). This technology partner provides instant access simultaneously to administers on an "easy to read" monitoring dashboard while storing the data.  Google Analytics’ processing latency is 24-48 hours. Standard accounts that send more than 200,000 sessions per day to analytics will result in the reports being refreshed only once a day. This can delay updates to reports and metrics for up to two days (Google Analytics, 2018). Marketers can definitely view the information in real time mode, however, it will take a min. of two days to be stored and displayed by the "regular" part of Google Analytics. So retrieving this data and forecasting for active campaigns could delay updates and solutions for occurring obstacles. Quicklytics alleviates marketers/business owners’ sense of urgency by granting immediate access to such data reports which is automatically stored in your GA accounts.

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Sources:

Kelly Hodgkins. Feb 5, 2014. Quicklytics is the go-to Google analytics app for monitoring your website traffic. Retrieved from https://www.engadget.com/2014/02/05/quicklytics-is-the-go-to-google-analytics-app-for-monitoring-you/

Smith, Josh. March 3, 2014. Google Analytics for iPhone App: Quicklytics Does It All. Retrieved from https://www.gottabemobile.com/google-analytics-for-iphone-app-quicklytics-does-it-all/

2018. Google Analytics. Google Analytics Terms of Service. Retrieved from https://www.google.com/analytics/terms/us.html

Arand, R. Nov 17, 2015. Understanding Google Analytics faster with this app called ‘Quicklytics’ – New app. Retrieved from http://www.whatsnewonthenet.com/blog/quicklytics-google-analytics-tool-app-20151117/#sthash.U1kEop5k.dpbs

Koks, Paul. March 13, 2018. How to Leverage Real-Time Reporting for Your Business. Retrieved from https://online-metrics.com/real-time-reporting/

Google Analytics. Data limits. Retrieved from https://support.google.com/analytics/answer/1070983?hl=en